Harry & David’s famous juicy pears will more easily find their way into the mouths of eager customers because of SAS Enterprise BI Server. SAS, the leader in business intelligence, is helping the Oregon-based gourmet food retailer to manage its marketing activities.
“The marketing department was forced to operate without a usable query tool,†said Tammy Miles, Senior Manager of Database Marketing at Harry & David. “Creating ad-hoc market analysis reports was a significant burden, and we knew we needed something more. We’ve been using SAS for more than 25 years at Harry & David, and it just made sense for us to stay with SAS. The SAS Enterprise BI Server’s high configurability and ease of use helped us keep the learning curve low. SAS is an ongoing success for us.†[Read more…]