“We believe inclusion in Gartner’s Magic Quadrant for BI Platforms is a testament to the breadth and scope of our open source BI solutions,” said Brian Gentile, Jaspersoft CEO. “We are happy to receive recognition from such a respected analyst group. Expect Jaspersoft to continue producing award-winning, innovative technology.”

Since being named to the Gartner Magic Quadrant, Jaspersoft has revamped its award-winning suite with the release of Jaspersoft 4. This new suite version features a completely web-based architecture and a customizable GUI that makes embedding reports easier for BI builders – developers, IT or business managers tasked with creating customized analytics and reporting solutions to embed within web applications. Jaspersoft 4 also natively connects with Big Data systems such as Hadoop, NoSQL and MPP analytic databases, making it the first and only native reporting offering for any Big Data system.

Gartner’s Magic Quadrant evaluates vendors on their completeness of vision and their ability to execute. Overall, Gartner Magic Quadrants are a culmination of research in a specific market, giving a wide-angle view of the relative positions of the market’s competitors. By applying a graphical treatment and a uniform set of evaluation criteria, Gartner Magic Quadrants quickly help IT professionals digest how well technology providers are executing against their stated vision.

Work Faster with New Performance Enhancements
MicroStrategy 9 Release 2 includes significant enhancements that make business intelligence faster for BI users, even at the highest scale of usage. Organizations today are faced with rapidly expanding data volumes and users, partners, and customers that need immediate data access to work more efficiently. MicroStrategy’s latest release can meet these expanding demands with even higher performance than before.

“The demand for BI systems to provide faster data access is scaling at a rapid pace and requires dramatically more efficient technology,” said Mark Smith, CEO and EVP of Research at Ventana Research. “MicroStrategy 9 Release 2 introduces enhanced performance and power to deliver interactive analytics that are easily architected, assembled, and deployed via dashboards and new forms of information applications.”

Faster Analysis
MicroStrategy’s new release includes substantial performance improvements that enable business users to perform speed-of-thought analytical investigations to answer key business questions in significantly less time. Organizations can now provide information to thousands of employees and business partners with reliably high performance.

New data compression algorithms in MicroStrategy’s in-memory BI technology enable MicroStrategy in-memory cubes to store up to three times as much data as before and thus provide users with greater analytical depth and breadth. Additionally, new in-memory query algorithms can deliver answers twice as fast. Testing at MicroStrategy Labs and at customer sites show that MicroStrategy’s latest release of in-memory technology can deliver up to four times as many reports as before using the same customer servers, with an average response time of less than two seconds.

“Organizations continue to be forced to do more with less – less hardware, less people, less time,” said Cindi Howson, Founder of BIScorecard. “MicroStrategy 9 Release 2 brings improvements to its in-memory algorithms that improve both real-time query performance, load times to OLAP caches, and memory required. While MicroStrategy 9 had excellent data scalability, the latest enhancements allow for more user scalability, even with complex analytic queries.”

Faster Web Interactivity
MicroStrategy 9 Release 2 delivers higher performance for data interactions. Testing shows that business users will see up to two times faster performance for their common data manipulations such as sorting, filtering, slicing, and calculations; and faster navigation, browsing, and searching. The code improvements cause less data to be transmitted, streamline processing, and use less Web server memory. As a result, MicroStrategy Web users gain these performance benefits upon upgrading to MicroStrategy 9 Release 2.

Faster Dashboards
MicroStrategy’s highly-visual, data-rich Dynamic Dashboards are significantly faster in MicroStrategy 9 Release 2. Dashboard users will experience faster dashboard load times and faster dashboard interactivity as a result of enhanced data compression algorithms and new rendering algorithms. Also, new on-demand data transfer technology will load data into dashboards incrementally, as users need them rather than all at once, enabling users to view the dashboard up to ten times faster.

Faster Data Loading
Creating in-memory cubes has been enhanced in MicroStrategy 9 Release 2 to allow organizations to incorporate more data into memory within regular data loading windows. New data loading algorithms in MicroStrategy 9 Release 2 allow in-memory data to be loaded 30% faster than before, allowing companies to load more data into memory during their batch window.

“The enhanced performance in MicroStrategy 9 Release 2 will allow us to distribute more information to our BI user population in much less time,” said Joyce Vonada, Senior Vice President IT Business Solutions, Lowe’s Companies. “In our recent tests, we saw a 30% performance improvement for both in-memory BI and our most frequently used dashboard.”

Deliver More BI with Less Effort
As BI becomes more prevalent across enterprises, the workload for IT personnel expands dramatically. MicroStrategy 9 Release 2 offers numerous enhancements that enable IT staff to deliver more information with less effort, resulting in a lower total cost of ownership.

Easier to Get Started
Companies can rapidly create new BI applications using MicroStrategy’s Jump-Start Project. New in MicroStrategy 9 Release 2, the Jump-Start Project includes more than 30 pre-designed reports and dashboards that can be directly connected to existing databases, providing people with immediate use of their new BI application. Suitable for any vertical or horizontal application, these dashboards and reports can satisfy initial reporting requirements and can be expanded as more reports and dashboards are needed.

Easier to Architect
The ability to quickly deploy new applications is critical, and MicroStrategy 9 Release 2 offers improved capabilities that enable organizations to get BI applications up and running in less time. The new Graphical Architect features auto-modeling heuristics that make project setup as much as eight times faster for new BI applications, reducing the time to create BI applications from days or weeks to hours.

“In today’s increasingly competitive business environment the ability to quickly deploy new applications is critical,” said Wayne Eckerson, Director of TDWI Research at The Data Warehousing Institute. “I am impressed with MicroStrategy’s auto-modeling heuristics, which make project setup far easier. As an enterprise BI vendor, MicroStrategy is up to the challenge of being as easy to use and deploy as newer departmental BI vendors, without losing its advantage of enterprise scalability and architectural soundness.”

Easier to Operate
MicroStrategy Health Center, a new product available at no cost to MicroStrategy customers, automatically scans all MicroStrategy servers to anticipate and correct system problems, and provides coordination with MicroStrategy Technical Support Centers. With MicroStrategy Health Center, system performance is enhanced through problem prevention and system uptime is improved with faster issue resolution.

“Con-way is looking forward to MicroStrategy’s new Health Center product that can provide our administrators peace of mind knowing that system problems can be automatically identified and resolution information would be readily available,” said Sean Devine, Vice President Pricing and Engineering, Con-way Freight. “The new automated administrative features in MicroStrategy’s latest release will enable our IT personnel to work more efficiently, saving valuable time and resources.”

Easier Dashboard Applications
MicroStrategy 9 Release 2 introduces major enhancements to its Dynamic Dashboards technology to deliver easy-to-use dashboards to thousands of business users every day. This next generation dashboard application, called “DashboardApps,” can contain an entire day’s worth of information for BI users within a single dashboard. Simple-to-use, DashboardApps do not require any training or special software to install. DashboardApps are self-contained dashboards that can be personalized for the recipients and delivered via e-mail before each work day begins.

“MicroStrategy is committed to delivering the best business intelligence platform and products, and providing exceptional service to our customers,” said Sanju Bansal, MicroStrategy COO. “MicroStrategy 9 Release 2 delivers exciting new enhancements that can improve worker productivity, helping BI users to quickly get answers to their business questions. In addition, the powerful new tools in our latest release enable IT personnel to deliver more BI with less effort.”

Conducted by independent analyst Nigel Pendse and BARC, The Business Application Research Center, The BI Survey 7 compiled the BI experiences of nearly 2,000 respondents. The Survey found that MicroStrategy had the highest Web Deployment Rate of 79.2%, meaning 79.2% of MicroStrategy’s customers reported that they have deployed BI via the Web to at least 50% of their
users.

                       BI Product        Web Deployment Rates (%)

                       MicroStrategy               79.2

                       Cognos Reporting            66.3

                       Cognos Analysis             56.0

                       BusinessObjects             52.9

                       SAP BW                      35.4

                       Hyperion Essbase            32.8

                       Crystal Reports             30.9

According to The BI Survey 7, BI applications deployed via the Web deliver greater business value and benefits than those deployed via client/server technology. Information reach is improved, and setup and maintenance costs are significantly reduced.

“Since the inception of this Survey, MicroStrategy sites have had the highest rates for Web deployment,” said Nigel Pendse, author of The BI Survey 7. “The MicroStrategy product line was designed from the ground up for large scale Web deployments, rather than being converted from older desktop or client/server architectures as other vendors have chosen to do. This provides an advantage for MicroStrategy’s customers, who report on far more data, to more users, and who are much more likely to be Web connected than those using other products.”

“We are pleased that The BI Survey, once again, found that MicroStrategy customers have greater success in deploying BI via the Web than customers of other BI providers,” said Sanju Bansal, MicroStrategy’s COO. “The Web continues to be a highly effective delivery mechanism for deploying BI to large user populations. MicroStrategy’s full-featured Web interface provides an intuitive array of one-click actions to make business users highly productive in their viewing and exploration of data.”

The BI Survey is an annual report based on the world’s largest independent survey of Business Intelligence (BI) and Performance Management (PM) users in the world. The BI Survey 7 is published by BARC (The Business Application Research Center), and the author, Nigel Pendse, is a highly respected industry expert and lead analyst for The OLAP Report. With over 1,900 users and consultants plus 365 vendor staff participating in The BI Survey 7, the analysis covers a broad range of business intelligence tools.

“The addition of Teragram’s domain expertise and NLP technology will change the landscape of the BI and analytics markets,” said SAS CEO Jim Goodnight. “Teragram’s technologies augment, strengthen and extend SAS’ ability to combine structured and unstructured data – not only in our text mining solution but embedded across the entire SAS Enterprise Intelligence Platform – to drive better answers faster.”

Teragram, a 40-person firm headquartered in Cambridge, Mass., will be run as a SAS company. Terms of the acquisition deal were not disclosed. Teragram’s NLP technology is well-established, with a customer base including CNN, Forbes.com, NYTimes Digital, Sony, WashingtonPost.com, Wolters Kluwer, the World Bank and Yahoo!

“As the data explosion continues, companies need an intelligent way to make sense of it all, whether data is in structured databases or in the huge variety of unstructured sources,” said Yves Schabes, President of Teragram. “Teragram and its technology fit perfectly into SAS’ analytics and text mining efforts, as SAS continues to innovate in this rapidly growing market. We’re pleased to join a company that delivers the software businesses need to blend structured and unstructured data and reach better, timelier and more accurate decisions.”

Natural Language Processing

Teragram’s natural language processing (NLP) technologies help turn text – in many languages and from many sources – into useable information. NLP enables richer data processing at the level of words, linguistic relations and word meanings. Teragram has developed and maintains large annotated dictionaries containing several hundred million words in more than 30 languages.

Automatic Categorization

Teragram’s advanced categorization technologies provide instant, advanced classification of documents according to custom criteria, applied throughout the organization. This enables faster and more accurate access to documents organized by specific topics that match the interest of a given user, regardless of the original document’s location.

Natural Language Enterprise Search

For enterprise search, Teragram’s NLP technologies scan structured corporate databases and unstructured sources including text-based reports and Web pages to provide comprehensive answers from these multiple information sources.

“With today’s multinational companies and distributed workforces, as well as tremendous amounts of data in disparate systems and formats, it’s more important than ever to get quick and accurate answers to key business questions,” said Schabes. “Enterprise search is a competitive weapon for tapping an organization’s existing data resources. Combining SAS’ business intelligence, data integration and advanced analytics with Teragram’s NLP technologies will deliver answers to search queries in seconds.”

Teragram’s sophisticated search capabilities deliver an easy-to-use environment for BI, extending the availability and use of BI throughout organizations. The combination of SAS and Teragram technologies provides indexing driven not just by a report’s header, but by its actual content and the metadata associated with it.

Mobile Search

Teragram also brings SAS the next generation of mobile search, helping individuals scan information remotely and get answers faster. Using Teragram’s mobile search technology, individuals can store and retrieve information, connect to outside applications such as BI systems, and search databases from their BlackBerry, smart phone or other mobile device.

An Explosion in Unstructured Data

Business management expert Bill Jensen first decried the downsides of today’s information explosion back in 2001, in his book “Simplicity.” According to his research, echoed by others, the most conservative estimates currently show that business information is doubling every eighteen months. This data flood has only grown more pronounced in recent years, and much of this data lies outside traditional, “structured” databases. According to estimates, unstructured data comprises up to 70% of all business data. This unstructured data resides in customer comments and service notes, e-mail and chat threads, documents and surveys, blogs and RSS feeds, warranty claims, resumes, voicemail and phone logs, among other sources.

If businesses fail to include this unstructured data in their analyses – of customers, market opportunities, internal operations, supply chains, etc. – they are only seeing part of the complete picture, and can make bad decisions as a result. Powerful analytics like SAS’ can help organizations weave structured and unstructured data to uncover hidden patterns and trends, and then use this insight to make better decisions, solve problems and take advantage of opportunities.

SAS: A Pioneer in Text Mining

SAS has offered text mining capabilities within its software for more than a decade, and launched a specific text-mining product, SAS Text Miner, in 2002.

Today, SAS Text Miner is included in several industry-specific solutions, including SAS Warranty Analysis. Manufacturers such as Sub-Zero and Shanghai General Motors use this solution to bring together and analyze warranty claims and service data, much of it unstructured. They can discover potential problems early enough to take quick action, leading to improved product quality and enhanced customer satisfaction and loyalty.

Banks use text analytics on transcripts of customer calls and related metadata (such as length of call, hold time, number of transfers) to determine customers’ satisfaction sentiment and predict outcomes (is a customer a good credit risk or are they likely to close an account, for example). Insurance companies use text analytics on adjusters’ claim notes and demographic information to detect possible fraudulent claims.

“Many companies hoping to compete on the strength of their data are running into hurdles because they can’t provide enough people access to all the data they need to execute more effectively,” said David Stodder, vice president and research director at industry analyst firm Ventana Research. “Companies should evaluate integrated solutions like the one stemming from the Pentaho-Vertica partnership, which could enable companies to affordably equip more workers with state-of-the-art BI software and give them faster ad-hoc access to larger amounts of historical and real-time data so they can innovate sooner and better than competitors.”

This partnership gives companies a blueprint for extending comprehensive data analysis throughout the enterprise. Connecting easy-to-use BI tools on employees’ desktops with high-performance database management systems sets the stage for self-service analytics. As more employees become empowered to make critical business decisions, a company can gain a market advantage by capitalizing more quickly on business opportunities. Moreover, the simplicity of this solution enables IT staff to spend less time on setup and tuning, and more time delivering invaluable information in the form of dashboards and reports to a wider audience.

“BI tools and database management systems deliver the best business results if they’re accessible to a broad group of employees,” said Richard Daley, founder and CEO of Pentaho. “Making more data available to more people faster and more conveniently helps companies be more agile and competitive, which is paramount to success today and is the promise of this partnership.”

The Vertica® Analytic Database delivers query results 50 to 200 times faster than other databases. Vertica’s RDBMS enables business people to make complex, ad hoc queries on the fly and affordably. Vertica also allows mixed workloads because users can continue making queries while data is loaded into the system, eliminating the wait and sluggish performance many databases experience during loading. Breakthrough data compression allows the Vertica Database to reduce storage requirements by as much as 90 percent, dramatically cutting hardware overhead and energy consumption so that customers can analyze larger amounts of historical data at a fraction of the cost.

The Pentaho Open BI suite provides a comprehensive BI platform for reporting, analysis, dashboards, data mining, and data integration. Pentaho’s platform consists of four key elements: Pentaho Analysis, based on Pentaho’s popular Mondrian open source online analytical processing (OLAP) server, lets users pose questions in business terms; Pentaho Reporting lets users create, generate and distribute rich and sophisticated report content from all sources of information; Pentaho Data Integration, based on Pentaho’s Kettle data integration project, uses extract, transform and load (ETL) technology to gather data from multiple sources and integrate it for faster, easier access and analysis; and Weka machine-learning software simplifies data mining.

The Vertica Analytic Database integrates with the entire Pentaho suite to enable companies to optimize storage space and complex/ad hoc query speed within a comprehensive BI platform. “This partnership delivers on the largely unrealized potential of BI technology by making it usable, affordable and critical to business success,” said Ralph Breslauer, CEO of Vertica. “With this integration, companies can not only learn more about their customers and their markets, but they can also access that information quickly and immediately capitalize on it to gain a competitive advantage.”

The Mobile Dashboard allows administrators, working from a Web browser, to configure mobile users of devices such as RIM BlackBerry, Microsoft Windows Mobile, Palm Treo, and Java-enabled smartphones to receive pre-existing, internal reports from spreadsheets or business applications right on those devices. The reports are dynamically generated and preserve the look and feel of each handheld device, tailoring themselves to the native screen sizes.

The Mobile Dashboard Appliance is a completely preconfigured, self-contained server providing the Mobile Dashboard service that fits in a standard rack and delivers the Mobile Dashboard to upwards of 500 mobile users, with clusters supporting up to 10,000. Its installation is essentially “turnkey,” and it can be securely configured and managed with a simple, Web-based interface.

The appliance will prove particularly valuable to companies that prefer to maintain their critical information behind the firewall, rather than using a hosted outside service.

Top markets for the Webalo Mobile Dashboard Appliance are financial services, healthcare, and government sectors, as well as any company that would benefit from the simple delivery of critical business intelligence and reports to its mobile workforce. Webalo’s Mobile Dashboard Service is a highly secure hosted service, which while ideal for most applications, may be impermissible in the most sensitive markets such as those mentioned. The Mobile Dashboard Appliance neatly solves this problem.

“Competition for the right to manage an organization’s money is fierce. The timely provisioning of strategic data to sales and service personnel helps both to attract and to retain clients,” said Charles Morse, Vice President of Loomis Sayles. “However, data security is a big concern for any financial services company and its clients. Why ship data to a delivery vehicle when the delivery vehicle can be brought to the data? The Mobile Dashboard Appliance removes an important risk factor from the security equation.”

The Mobile Dashboard Appliance is a pre-configured, 2U rack mount server with Gigabit Ethernet. The Appliance supports scheduled backups of encrypted data via SMB or NFS, and can be configured for automatic updates from Webalo. Once it has been installed on the enterprise network, it can be administered by business intelligence professionals or other employees with basic Web and Microsoft Excel skills.

“Many of our customers and systems integrator partners have been asking for a version of the Mobile Dashboard service that they can host internally,” said Peter Price, Webalo’s president and CEO. “With the appliance, we are now able to serve this large segment of a market that wants easy mobile information access but must meet heightened compliance requirements.

“We have chosen to name the company after our core technology and product, PivotLink,” said David L. Weld, president and chief executive officer of SeaTab Software. “The PivotLink name is known to the tens of thousands of people who use PivotLink every day to run their businesses. The brand will scale well as we continue to grow the company and to extend our platform and solution set.”

“For almost 10 years, PivotLink has delivered solutions to direct customers and for partners on top of the PivotLink Framework,” said Q. “Ching” Wan, founder and chief technology officer of PivotLink. “By continuing to enhance our data platform and by offering new solutions, both directly and through partners, we will be able to deliver more and more value to our customers. In particular, we will be able to continue to deliver business intelligence with extremely compelling price/performance to a much broader section of the mid-market, an important and dramatically underserved segment.”

PivotLink is the provider of business intelligence solutions that meet the needs of organizations in a variety of industries. Our PivotLink Solutionsâ„¢ and the PivotLink Frameworkâ„¢ data platform put the full power of business intelligence in the hands of people who need it, with tailored environments for each user from the CEOs to line employee. PivotLink’s unique, self-directed reporting and analytics are based on the SaaS (Software-as-a-Service) delivery model and provide users with complete analytical freedom without requiring IT involvement.

The HR analytics module in ARC 5.6 facilitates a host of analysis areas like recruitment analysis, head count trend analysis by demography, succession planning based on attrition, compensation analysis based on appraisal and payroll, absenteeism and training analysis to name a few. Retailers can now easily drive employee best practices and process benchmarks from top stores to the rest of the organization.

Manthan managing director and CEO, Atul Jalan said, “ARC 5.6 will provide a comprehensive & powerful analytics platform for the retail enterprise and will set the benchmark higher for retail BI solutions. This is a result of our continuing and tireless efforts to bring the best of BI to retailers by focusing exclusively on this industry’s needs. We have gone one step higher in our aim to transform retail organizations by empowering their ‘Analytical Quotient’.”

CTO and product head at Manthan, Vikas Gupta comments, “With ARC 5.6 we will provide greater width and depth in ARC’s retail data model to power new functional areas like Human Resources, and also provide more measures and complex KPIs in the existing functional areas like Merchandising, Customer, and Sales. The model also offers greater metrics coverage for retailers of fashion and apparel merchandise. These are significant wins in our mission to provide the most extensive enterprise retail data model in the BI industry today.”

Commenting on the improved analytic capabilities of ARC 5.6, Vikas says, “Our users have valued the rich and intuitive user experience of ARC, and with this new release we have packaged a host of new and powerful features like personalized interactive dashboards, new actionable utilities for analysis & monitoring like dynamic trending, on-the-fly traffic-light visual/conditional exceptions, and smart measure benchmarking. The new full-function metadata management capability will significantly improve BI customization & maintenance capability.”

The new product version is expected to further differentiate this retail specialist in the BI space. Anand Sri Ganesh, director of marketing at Manthan cites, “Today retailers are clearly favouring an industry-specific BI solution because of the greater business value it drives for BI users. Furthering our rapid growth over the last couple of years, ARC 5.6 will accelerate our traction in the retail BI market. We’re pleased to see our peerless industry focus driving cutting-edge innovations in retail analytics. In the coming years, we are uniquely positioned to capture a larger share of market from our generic BI competitors.”

Palo Server facilitates high speed by keeping processed data in memory (In-Memory OLAP). Queries for base and also aggregated data cells take place in real-time and provide results quickly. With that, Palo Server provides a great contrast to popular multidimensional databases, which are based on relational technologies (ROLAP). Further, in-memory planning – both top/down as well as bottom/up – is supported by the functionality to write-back data into the cubes.

“Speed is one of the most frequently mentioned BI application requirements and, interestingly enough, is among its top points of criticism. Data queries that take longer than two to three seconds are no longer acceptable to most users. This threshold is not exceeded by Palo Server 2.0; data query results are generally displayed within milliseconds”, Kristian Raue, CEO of Jedox GmbH, explains.

Palo Server 2.0 is particularly suitable as the data engine for Microsoft Excel. Palo extends Excel by the missing back-end technology and thereby standardizes the data basis of Excel applications distributed throughout the corporation. The multi-dimensional data server centrally maintains any number of spreadsheet cells, which may be spread across several data cubes. The resulting Enterprise Spreadsheets ensure consolidation, control and distribution of the Excel data, while users continue to benefit from Excel’s advantages. The Worksheet Server technology offered by Jedox allows for Palo data to be queried and entered via the Web.

Version 2.0 enables data- and structure-driven analyses of corporate figures, e.g. ABC and Top/Down Analyses. Such instruments, adjustable to meet individual requirements, are a great tool for users to conduct specific situational and planning analyses. The resulting figures facilitate executives in their business decision-making.

The open API provided by Jedox facilitates the development of interfaces that connect Palo Server with other applications.

The Jedox team provides consulting and support services to their clients to assist them in implementing Palo Server 2.0 quickly and enable them to fully utilize the server’s flexible application capabilities.

As MassHousing’s EIS has matured, so have the requests and needs of its 300-plus users who require more reports, increased customization, enhanced security, and better visibility into the agency to better manage the business. In addition, new departments such as human resources and compliance and diversity have requested access to Cognos reports to meet regulatory requirements. To continue to meet these evolving demands, MassHousing has migrated to Cognos 8 BI. The agency created an internal portal referred to as “My MassHousing” that provides access to agency news, timesheets, and the Cognos 8 BI solutions, including budget information and trend reports. With the portal, users see the relevant information they need to drive their organization’s performance at the start of, and throughout, every day.

In addition, Cognos’ consulting and training services have helped MassHousing build its BI Competency Center (BICC), a dedicated team of six people in its Business Intelligence and Corporate Reporting department officially designated in 2006 and separate from the traditional IT department. The MassHousing BICC is tasked with making sure that both existing and new systems do not affect the overall reporting needs of the agency

“Cognos is the lifeblood of our agency, and we continue to evolve our business practices with Cognos business intelligence,” said Carl Richardson, BI project manager at MassHousing. “As executives’ needs continue to grow, they’re pushing us to implement smarter and more efficient Cognos solutions rather than the other way around. This has helped us become a leader among our peers, as managers from other agencies ask to see what we’re doing with Cognos. By taking our implementation to the next level, we can meet the specific needs of our individual end users and at the same time, get a complete picture of our overall performance. This is priceless.”

“MassHousing is a shining example of a performance management implementation that started with departmental functionality and has since expanded to encompass a broad set of users across several functions and levels within the organization,” said Terence Atkinson, director of government and education solutions at Cognos. “As a result, the organization can gain increased efficiencies of business reporting and a unified picture of the overall business, and yet deliver a highly customized experience to meet the unique needs of its diverse users.”