Harry & Davidâ€™s famous juicy pears will more easily find their way into the mouths of eager customers because of SAS Enterprise BI Server. SAS, the leader in business intelligence, is helping the Oregon-based gourmet food retailer to manage its marketing activities.
â€œThe marketing department was forced to operate without a usable query tool,â€ said Tammy Miles, Senior Manager of Database Marketing at Harry & David. â€œCreating ad-hoc market analysis reports was a significant burden, and we knew we needed something more. Weâ€™ve been using SAS for more than 25 years at Harry & David, and it just made sense for us to stay with SAS. The SAS Enterprise BI Serverâ€™s high configurability and ease of use helped us keep the learning curve low. SAS is an ongoing success for us.â€
SAS enables Milesâ€™ team to handle requests from corporate staff and merchants who sell Harry & David products directly. â€œSAS empowers Harry & David marketing analysts to better target our marketing campaigns and vehicles. We can create models and reports in one day rather than over the course of many days,â€ she said. â€œThis efficiency spills over to other functional areas. For example, valuable IT department resources are no longer diverted from strategic development efforts to pull reports. SAS definitely is worth the investment.â€
â€œHarry & David is the latest end user company to recognize the SAS Business Intelligence platform as comprehensive and easy to use,â€ said Lori Schafer, Vice President, SAS Global Retail Practice. â€œWe think the recently released Gartner â€˜Magic Quadrant for Business Intelligence Platforms*â€™ underscores Harry & Davidâ€™s belief that SAS offers superior vision for business intelligence in the retail industry.â€
Todayâ€™s announcement came at SAS Global Forum, an annual conference attended by more than 3,500 SAS users from around the world.